cv and experience
EVERYSPORT GROUP
Product Manager & Business Developer
SEPTEMBER 2024 – TODAY
→ Leading all products within Everysport’s Horse Portfolio –
→ Product Management: Define requirements, manage roadmap, and lead development processes.
→ Business Development within Everysport Group: Proactively identify and drive new business opportunities, support product and service development, and contribute to strategic planning with both commercial and technical recommendations.
FF JARO
Board Member
SEPTEMBER 2025 – TODAY
→ Board Member of the Veikkausliiga (Top Flight Level) Football Club FF Jaro.
EVERYSPORT GROUP
Creative Director
JANUARY 2019 – JULY 2024
→ Business development, innovation, and development of new revenue sources.
→ Develop brand guidelines for Everysport and its brands to ensure consistent representation across all channels.
→ Leading our in-house video production unit in creating, developing, and managing video concepts for our media platforms.
→ Product Ownership of Everysport Media Platform – CMS.
NORDIC ENTERTAINMENT GROUP
Branding Project Manager
SEPTEMBER 2018 – DECEMBER 2018
Strategy and workflow revamp for the digital sports business area and social media.
→ Work with all brands within Nordic Entertainment Group: Viaplay, Viasat, Viafree, and TV3 among others.
→ Build and implement a new brand look and tonality throughout the digital sport eco-system.
→ Creating new and innovative ways to monetize our content through our social media channels.
VIAPLAY
Head of Sports Marketing and Sales
JANUARY 2018 – SEPTEMBER 2018
Strategic, operational and budget responsibility for the sport sales and marketing at the OTT-platform Viaplay.
This includes:
→ Being part of the Commercial Management Team for Viaplay.
→ Setting marketing strategies and following up on sales targets.
→ Working closely with sport brands such as Premier League, Champions League, NHL, NFL and UFC.
→ Project management for Pay-Per-View-events in the Nordics.
→ Close collaboration with other departments at Viaplay and MTG.
VIAPLAY
Sports Designer
FEBRUARY 2016 – JANUARY 2018
Handling all Design- and Creative-related questions for sports on Viaplay.
This includes:
→ Art Direction.
→ Creating and implementing marketing strategies
→ Content- and creative strategies for social media.
→ Supervising brand activities from a sporting perspective.
FF JARO
Head of Marketing & Communications
NOVEMBER 2013 – JANUARY 2016
→ Strategic marketing- and creative work.
→ Gained national traction with low budget means.